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As wedding planners, most of us are very familiar with Pinterest. It is a great place to collect inspiration and collaborate with our clients. What you may not realize is what a powerful marketing tool Pinterest can be. Learning how to use Pinterest to effectively market your business can be a bit daunting, so I am including five tips to get started!

1) Set up a Business Account

Many people simply start boards on their personal account for business activities. That is ok, but you are not going to get the same benefits as you would with a business account. The most important thing about a business account is that it has analytics, which means you can see what pins are most clicked, liked, repinned, etc. You can also see how many people are visiting your website from Pinterest and how many photos are being pinned from your site.

Another benefit of a business account is that you can separate out your personal pins from your business pins. If you have potential clients that follow your personal Pinterest, they see everything you pin in their feed. So, if one night you go on a recipe pinning binge, your recipes will fill up their feed. This can be a bit annoying if they followed you for wedding related info. With a business account, you can curate specific content that reflects your brand and your follower’s interest.

To set up a business account simply go to and follow the setup directions.

2) Create Original Content

When using Pinterest to market your business follow the 80/20 rule. 80% of your content should be original. That means that you are creating pins that link back to your website. They are images from your weddings or links to your blog posts. 80% of all activity on Pinterest is repining, so you want to be providing the content that gets the pins. The remaining 20% of your pins can be repins. Just remember that repinning is promoting someone else’s content.

3) Optimize Your Pins

When you create your original pins, make sure that you are optimizing for the best search results and the greatest chance for a click and repin. Include the following to make your pins fully optimized:

  • Call to action in the caption-click here, repin this, etc.
  • Keywords-What words would be used to search for this topic or type of image
  • Include your web link in the caption
  • If you sell a product and you want them to know the price up front, include that in the caption

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